Caring for the population or one’s earnings? A dilemma for marketers in the pharmaceutical industry
Loréa Baïada-Hirèche, Institut Mines-Télécom Business School ; Anne Sachet-Milliat, ISC Paris Business School et Bénédicte Bourcier-Béquaert, ESSCA École de Management The pharmaceutical industry is rocked by scandals on a regular basis. Oxycodon, for example, has been massively distributed in the United States despite being a highly addictive opioid analgesic, and has been implicated in some […]