Digital Advertising and Algorithms
Romain Gola, Télécom École de Management – Institut Mines-Télécom [divider style=”normal” top=”20″ bottom=”20″] [dropcap]I[/dropcap]n 2016, for the first time in France, online advertising investment exceeded that of television advertising. Algorithms now play an increasingly significant role in the purchase of advertising space on websites, raising many ethical and legal issues. Algorithms rise to power The […]